A book apart mobile first strategy

Along the way, youll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Adaptive content get your content ready to go anywhere because its going to go everywhere. A mobilefirst approach with an eye on resolving customer challenges and leveraging customer data with technology are the essentials of a good mobile marketing strategy. Responsive web design brief books for people who make websites, no.

Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. A book apart publishes highly detailed and meticulously edited examinations of single topics. More than 50 percent of companies expect to use mobile as their primary business platform within three years. Mobilefirst thinking for a brand, product, or content provider means that your mobile strategy is determined by knowing which form better serves your users needs. A mobilefirst strategy doesnt begin and end with customer interaction. High profile succession stories, in which toplevel executives are replaced internally within one business day, have solidified the companys reputation as unparalleled in talent management. To make the most of your mobile app, you must first answer these questions. Content strategy for mobile three ways from sunday. Mobile first often lends itself to a linear layout model, although this is a general truth and not necessarily a rule. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. Its a proliferation of devices, platforms, and screensizes from the tiniest dumb phones to the desktop w. Last weekend, i read mobile first by luke wroblewski. In my opinion luke wroblewski is an industry leader in terms of ui design and specifically with focus on mobile design.

We are pleased to present an excerpt from chapter 4 of mobile first by luke wroblewski a book apart, 2011. Still, it might be the perfect book to give to your boss or colleagues to get your mobile first strategy heard, understood and accepted. People first, strategy second wharton executive education. Datadriven strategies and battle tested techniques to help make you a master of mobileand improve your nonmobile design, too. Our industrys long wait for the complete, strategic guide to mobile. Datadriven strategies and battle tested techniques to help make you a master of mobileand improve your. Keep your favorite beverage warm, and look great while you sip. The term is mobile first, and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the.

And so, with a long train ride this past weekend, i. General electric is known for its extraordinarily successful leadership development system. It was a compelling read that talked about the broader benefits of designing to the constraints of a mobile experience. Mobile strategy is not an extension of the online strategy. Strategy isnt something thats taught well in school. You dont get to decide which platform or device your customers use to access your content. That doesnt take anything away from the foundation inbeneath it but must of the things in mobile first will probably have reached you in another way. How to prepare for the mobilefirst world of 2018 forbes. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a book apart. Mobile first is the second book i have read by this author. Hell, most people probably couldnt tell you the difference between strategy and tactics or even know there is a difference. This is a sample chapter from luke wroblewskis book mobile first. The mobile first strategy refers to companies increasing tendency to design their products for mobile phones or devices before making correlate. Mobile first is much more than id anticipated, covering an entire philosophy of web design.

Your ultimate guide to mobile app development in 2020 dap. It also consists of service mix process, people, physical evidence. In fact, media queries arent even mentioned until 92% of the way through the book. See the complete a book apart series book list in order, box sets or omnibus editions, and companion titles. Focus on your customers journey to understand where mobile can become a useful tool for your customers as they interact with your company. A book describing how to tackle responsive web design from a mobile first approach. Providing relevant, contextual experiences in micromoments is currently the hottest trend to watch out for. This is in order to ensure that the mobile strategy you develop will be in step with your companys overall strategy as a complementary tool.

Available in paperback, kindle, pdf, epub, and mobi formats from a book apart mobile first is a short but informationpacked book that makes the case for why web sites and applications should increasingly be designed for mobile first and outlines how web design teams can make the transition. Luke wroblewski mobile first live at an event apart. The most important piece of content is on top, followed by the next, followed by the next. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. More from the a book apart library just enough research. Marketing mix of virgin atlantic analyses the brandcompany which covers 4ps product, price, place, promotion. Northwesterns online ms in information design and strategy. Published october 18th 2011 by a book apart first published january 1st 2011. On an average we have more than 250 mobile moments a day. The mobile first strategy is a term tech experts have coined to refer to the primacy of mobile networks made up of modern smartphones attached to a large network coverage area. When we talk about how to create products and services for mobile, the conversation tends to. Its an illuminating and engaging talk, and the spark that gave rise to the bestselling book of the same name.

Consider using mobile big data to look at traffic flow and use patterns to find opportunities to streamline tasks. Captured on video and shown here for the first time is luke wroblewskis seminal presentation at an event apart. Successful organizations are now harnessing mobile technology to build apps that provide instant access to the most useful information, while also developing workflows that feel like a natural part of working life. Healthcare patients have more options than ever before. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. How to create a mobile strategy that works, step by step. When it comes to organizing the content and actions on mobile, solid information architecture principles like clear labeling, balanced breadth and depth, and appropriate mental models remain important. When we talk about how to create products and services for mobile, the conversation tends to focus on design and development challenges. This excerpt from karen mcgranes new book, content strategy for mobile, will help you get started.

A visual approach to web usability in addition to many articles about digital product design and strategy. Fifteen percent of sales of karen mcgranes content strategy for mobile and other a book apart books sold today will go to the red cross in its effort to aid victims of hurricane sandy. They take specific topics relevant to the industry and give them a thorough. The webs first complete, strategic guide to mobile web design is free to read. Responsive web design, mobile first, preprocessors. There are products available such as luke wroblewskis mobile first, aarron walters designing for emotion, ethan marcottes responsive web design and jeremy keiths html5 for web designers.

The great thing about this approach is it forces you into a content hierarchy. A book apart, brief books for people who design, write. The technical strategy for this goal is the use of responsive web design or rwd and the mobile first. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Perfect for people who design, write, and codeand everyone in between. A book apart creates brief books for people who make websites. With this seminal book, luke wroblewski has helped designers all over the world learn how to create mobile experiences people actually useand love, through datadriven strategies and timetested techniques. He makes his points about designing for mobile in a simple, one concept at a time way and supports his contentions with loads of examples backed up by real user research. Pdf a mobile first approach for the development of a.

We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. A book written by a highly respected expert in their field. Luke is the author of three popular web design books mobile first, web form design, and siteseeing. At the end of his book, he suggested that ethan marcottes book on responsive web design would be a perfect compliment to the mobile first approach to web development.

Karen mcgrane you dont get to decide which platform or device your customers use to access your content. He was formerly the ceo and cofounder of polar and the chief product officer and cofounder of bagcheck. Thats why its so important to have a planned, budgeted healthcare marketing plan to reach new and. Get 15% off book youre my favorite client by mike monteiro.

She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. The sixth book from a book apart features data driven techniques and best practices for designing for mobile from the inimitable. This is a sample chapter from karen mcgranes book content strategy for mobile. This is unfortunate, because strategy is something that is critically relevant to. What is the best book on mobile marketing mobile strategy. A mobile application marketing strategy guide leia em. His writing style is clear, concise and contains no waste.